When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

It’s been four years since The World Health Organization declared that “behavioral science is underutilized in public health, and ineffective behavior change techniques continue to be used.” A small ...

In times of crisis, we tend to experience stress-related cognitive impairment which affects our ability to make informed decisions. Behavioral science can help us close the gap between awareness and ...

Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ ...

A common problem online is people not completing the checkout process — whether that’s buying a product or finishing a donation form. To help donors, or shoppers, complete the transaction, ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

With the majority of non-retired Americans expressing doubt about their retirement readiness, employers have a unique opportunity — and responsibility — to address these challenges. For many workers, ...

Basic behavioral and social sciences research is indispensible to the mission of the National Institutes of Health (NIH). Not only do psycho-social-biological factors directly affect disease outcomes ...

Universities play a central role in shaping behavioral science through research training, institutional recognition, and scholarly publishing. Academic awards and honors reflect systems designed to ...

In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...