Applying Behavioral Science to Drive Results | Columbia Business School Executive Education
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Applying Behavioral Science to Drive Results | Columbia Business School Executive Education
"Behavioral science shows that we can change behavior without necessarily changing minds." In this video, Steve Martin, faculty director of our Behavioral Science in Business program, explains why it's often easier to change people's behavior than their minds, and shares a real-world example of applying behavioral science that made a ...
43.7K views2 months ago
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